Thank you, everyone for your many comments from last week’s newsletter and blog post. I’m working my way through the emails and will answer each one of you. I’d like to bring up a few more questions for you to think about as you continue your journey into marketing your jewelry.
I’ve received a number of comments and these are some of the questions we have discussed. Please remember, these are only things for you to think about, and not, by any means, my personal opinion. I’m only putting it out there for you to think about.
Exactly what does it mean to you to “go pro”? Only you can decide that.
- Have you considered the time it will take?
- Can you give full time to your business, or will it be worked into your weekly family schedule, spending time with your children and spouse, household duties, and your “real” job?
- How many shows can you commit to each month, or maybe one every three months is all you can handle?
- If you have a day job, are you committed to get home at night and work on your pieces after bath time and the kids are in bed? (Thanks Amber G for that thought!)
- Are you a self-starter?
- Will making multiples of the same design bore you, or do you enjoy the process?
Plan for Success
One question that many of you wrote is “Do I need a business plan?”
From only my personal experience, I say yes, but not the kind many people think of.
My business plan concerns only one year at a time…basically, “Where do I want to be one year from now?” Maybe it’s my ADD, but trying to figure out a 5-year plan distorts my mind and makes me more confused.
So I set a goal. It may be very broad. I’ve heard it said that a goal is just a dream with a deadline. I can handle that.
So, maybe your goal is an economic goal, such as, “I want to make $10,000.00 in sales this year”. If you are just starting out, maybe you will say “I want to be in 6 shows this year”, but you must have a goal. Now your objectives will determine how you reach that goal. “I will make $10,000.00 this year by getting into 5 new galleries/shows.”
Only you can decide what your goal is, and you must make sure your objectives are things you can do, that they are measurable, and will help you reach the goal.
Maybe your goal is to offer a new technique in your artwork. But there are so many techniques out there that it overwhelms you. Where do you start? Having too many ideas or goals is often as much of an artistic block as not knowing what to do. So narrow it down, and pick learning only two new techniques as an objective. Maybe your goal is “I will make 3 new pieces learning this new technique”. That is an easily measured objective that helps you reach your goal.
Share Your Plan with Us
So think about the time that you have to devote to your business, and then figure out where you want to be one year from now.
That’s your challenge for this week, decide what your goal is, and what do you need to do to reach that goal.
Write it down. Put it in a place where you will look at it daily. Let’s talk.