Blog Archives

Ann Arbor Art Fair Lessons

by Betsy Lehndorff https://www.facebook.com/betsy.lehndorff It’s 10 p.m. Saturday and I see my garage door open in front of me as I pull up to my house. After a 3 ½-hour drive I am finally back and that’s a relief. As

Posted in Handmade Business, Selling Jewelry

Ann Arbor Art Fair: Beautiful Booths and a Serendipitous Encounter

by Betsy Lehndorff https://www.facebook.com/betsy.lehndorff Today I took the morning off from the art show and let Lori, another jeweler, set up my display. She did a wonderful job, getting my pieces up off the bottom of the case, and when

Posted in Handmade Business, Selling Jewelry

Ann Arbor Art Fair: Vendor Interviews

by Betsy Lehndorff https://www.facebook.com/betsy.lehndorff Yes. I am starting this blog off with a secret — and there is no way to say this tastefully, but deodorant is an essential item if you are selling at summer art fairs. That and

Posted in Handmade Business, Selling Jewelry

Ann Arbor Art Fair: First Day of the Show

by Betsy Lehndorff https://www.facebook.com/betsy.lehndorff Guess what? Our booth survived. It didn’t get blown away by last night’s winds and was still standing this morning when we all arrived to finish our set up at 7:30 a.m. Last night when we

Posted in Handmade Business, Selling Jewelry

Ann Arbor Art Fair: Set up Day in a Polar Vortex

by Betsy Lehndorff https://www.facebook.com/betsy.lehndorff Can you say “disaster”? Add an exclamation mark to it and in one word you will be describing what it was like to set up for the Ann Arbor Art Fair on South University this afternoon

Posted in Handmade Business, Selling Jewelry

Ann Arbor Art Fair: An Artist’s Perspective

by Betsy Lehndorff https://www.facebook.com/betsy.lehndorff It’s Monday evening and I am sitting at my tree-shaded Michigan home listening to the cardinals singing in the woods. About a hundred yards away is Hubbard Lake, which I see from the windows of my

Posted in Handmade Business, Selling Jewelry

Etsy Marketing Tip: Increase Your Traffic Using Pinterest

It’s Quick and Easy! After you have listed a new item in your Etsy shop, pin it to your Pinterest boards.  It is a simple, often overlooked step that can bring you traffic with little effort. You can create a

Posted in From Making to Marketing, Handmade Business, Selling Jewelry

From Making to Marketing Week 2: Business Plan Challenge

Thank you, everyone for your many comments from last week’s newsletter and blog post.  I’m working my way through the emails and will answer each one of you.   I’d like to bring up a few more questions for you to

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Posted in From Making to Marketing, Handmade Business

From Making to Marketing: What Do You Call Yourself?

One of the first things I have discovered in talking with jewelry artists over the past months at the various Holiday Markets is what they call themselves varies.  Some have a hard time calling themselves an artist.  When I asked,

Posted in From Making to Marketing, Handmade Business

The Single Most Effective Way to Turn Craft Show Browsers into Online Sales

Heidy Henke is the owner of Emma Alison Designs Jewelry and is a Marketing and Social Media Specialist for Wubbers University.  She loves ridiculously tiny gemstone beads, helping others maximize their jewelry sales, and learning about the ever-changing world of

Posted in Handmade Business